The Power of Home Staging in Manhattan’s Hot Tribeca Neighborhood

Two apartments are for sale in the same building at 27 N. Moore St. in New York’s trendy Tribeca neighborhood. Objectively speaking, which apartment do you think sold faster and for $120,000 more?

It tickles us pink when hard facts back up the beautiful visuals of our staging success stories in both California and New York! We recently learned that an apartment studio D designer Holly Bryce Rizk staged at 27 N. Moore St. in New York City’s Tribeca neighborhood (Apt #1) sold for $120,000 more than a higher level, empty and un-staged unit with a similar floor plan and an objectively better kitchen and views in the same building.

Unit 3B (Apt #1) at 27 N. Moore St., staged by studio D and offered by Douglas Elliman Real Estate, went into contract after only 59 days on the market and sold for $3,620,000, while its counterpart on the 8th floor (Apt #2), which was left empty and un-staged, went into contract after a long 149 days on the market and sold for less at $3,500,000.

Laura Cao, Unit 3B’s (Apt #1) real estate broker, can attest to the stellar results that hiring studio D brings to the table, often cutting the number of days on the market in half and frequently http://www.health-canada-pharmacy.com garnering a 10-15% higher selling price while providing a 10x return on a client’s staging investment. “The staging was instrumental to the sale of this home since there was a similar unit facing north on the market. When I first visited [Unit 3B], a family was living there, and they were outgrowing their space and moving to the suburbs. We had to get all the furniture out and paint the apartment, including the mural that was there and dear to them, to make sure that there would be a successful sale and their home would not sit on the market like many listings do when not staged and priced correctly,” says Cao. “The owners understood this, making the right decision to move forward with our and Studio D’s recommendation…the open houses were well complimented as a result.”

The upfront cost of hiring a well-respected and quality home staging company yields many benefits with the sale of a property and the return is surely worth the investment. When a prospective buyer walks through a house, you want them to feel a connection, visually understand the rooms’ optimal functionality, and realize what a wonderful life could be lived inside the home. These pictures are worth 120,000 words!