studio D Home Staging Photography

Staging Star-Studded Second Ave

The Rutherford, located at 305 2nd Ave in Manhattan, is one of those great New York buildings that continues to reinvent itself. Originally a hospital gifted to the city by J.P. Morgan in the early 1900’s, it was converted into housing in the 80’s and quickly became a hot spot for celebrities — Tom Cruise, Liv Tyler, Ryan Adams, Dave Chapelle and Sean Combs (a.k.a Puff Daddy) all called the address home at one point. Recently renovated, this beautiful building has even more star appeal today. Every apartment has an open and loft-like feel, with gorgeous wooden floors, huge, 10-foot windows and floating staircases that have a modern, almost industrial feel. In terms of floor plan, every apartment is a unique gem. Almost no two units are truly alike, whether they have varying ceiling heights, reverse floor plans, or a  bedroom that’s a giant semi-circle.

These anything-but-cookie-cutter apartments impress and delight potential buyers, especially after they’re staged by studio D. Our expertly designed furniture layouts help home buyers appreciate the versatility of these duplex and triplex apartments, and our furnishings and electic art collection help to evoke the chic and modern lifestyle that one would expect from a resident in the building. It’s no surprise to us that the units are selling within 2-3 weeks of being staged. The only question that remains is, who will be the next star to snag a place at the Rutherford?

Want to see more? Check out our Rutherford gallery and more of our recent NYC stagings.