Why It Pays to Stage

For many people, the concept of paying a big chunk of money to redo a home that they’re trying to move out of…just doesn’t seem very intuitive. And we get it. Undoubtedly, it’s a big investment, and it can feel risky investing more money in a home you’ve decided to sell.

But the results don’t lie, and studies show it’s almost always worth the risk. In a recent survey conducted this year by the The National Association of Realtors, it was found that a sizable majority of the NAR’s agents saw staging a home as a prudent investment, with the living room and kitchen cited as the top two areas that benefitted from a staging expert’s guidance. In addition, agents representing home sellers noted that staged homes saw an increase in value, with 37 percent of selling agents seeing a 1 to 5 percent increase in home value and another 22 percent of sellers seeing a 6 to 10 percent increase.

Staging your home for sale can also save you money by selling your home faster. Empty or cluttered homes have a tendency to sit on the market for several months–which forces many home owners to cover the cost of 2 mortgages. Research shows staged homes sell 2x faster than those that are left unstaged. The faster someone snatches your home off the market, the smaller your carrying costs are for those transition months.

So the next time you or a friend are debating the cost of a studio D staging, just remember that in all liklihood your money will end up back in your own pocket, where we believe it belongs!